References | paul. The activation brand.

TOSHIBA EuroCIS 2025

Innovative technologies need a stage - and we make sure they get the attention they deserve.
For our client TOSHIBA, we designed a trade fair stand that brings the future of retail to life: from cloud-based microservices platforms to modular point-of-sale and self-service technologies to AI-supported business solutions - everything here revolves around the next generation of digital innovations.
The paul. team was responsible for the concept, design and implementation of this exhibition booth to create the perfect environment for exchanging ideas with customers and partners.

IBM Storage Strategy Days 2024

Our long-standing customer IBM entrusted us with the task of staging the world premiere of the new generation of the DS8000 storage system.
paul. developed a creative overall concept for the Storage Strategy Days 2024, including a gripping customer journey. In addition to a fully-branded location with a partner exhibition, we designed an impressive show for the product launch: Accompanied by key message voice overs set to music, a dramatic scenery was created on large LED screens. The storage unit moved onto the stage via a lifting podium and then saw the stage light of the world through fog and an LED gate.
In addition to the audience on site in Darmstadt, viewers worldwide were also able to follow the spectacle via a livestream.

GSE Event Tool

For Guide Share Europe's conferences, where participants, speakers and exhibitors have to be organized, our own event software PAXIDO provides support.
Several times a year, guests can choose from different event tickets, which can be booked and paid for directly via our tool. Exhibitors and sponsors can also select and book various packages.
With PAXIDO paul. provides an important overview of all figures and information about the event through a digital platform.

Kyndryl Reward Machine

In order to be remembered after the event, the handing out of give-aways is a popular means. To make the handover a special experience, we created the Kyndryl Reward Machine for Kyndryl Germany - a vending machine that holds t-shirts and socks, in various sizes, ready for prospective customers after they entered a code. In addition, we have not only built the Reward Machine physically but also digitally, so that it can be accessed regardless of time and place. Giving us the ability to use the physical machine at live events and the digital one during online and hybrid events.