References | paul. The activation brand.

TOSHIBA EuroCIS 2024

At the EuroCIS 2024 in Düsseldorf, our customer TOSHIBA presented its diverse range of retail innovations.
Months of work went into planning a trade fair stand with products and solutions perfectly aligned with the customer flow, creating an exciting customer journey and branding ideally tailored to the trade show.
Our work led to many successful conversations and leads. The booth building, on-site support and organisation of side events were also part of our tasks.

IBM Storage Strategy Days 2024

Our long-standing customer IBM entrusted us with the task of staging the world premiere of the new generation of the DS8000 storage system.
paul. developed a creative overall concept for the Storage Strategy Days 2024, including a gripping customer journey. In addition to a fully-branded location with a partner exhibition, we designed an impressive show for the product launch: Accompanied by key message voice overs set to music, a dramatic scenery was created on large LED screens. The storage unit moved onto the stage via a lifting podium and then saw the stage light of the world through fog and an LED gate.
In addition to the audience on site in Darmstadt, viewers worldwide were also able to follow the spectacle via a livestream.

RUKO Partner Event

RUKO presented innovations live and interactively in our studio. The online event also featured a lot of video content that we produced in advance of the event. With content produced especially for the event, a dramatic staging can also be realized at an online event. In addition to manufacturing and new product videos, we also produced an exciting intro and outro for the online partner event.

Kyndryl Reward Machine

In order to be remembered after the event, the handing out of give-aways is a popular means. To make the handover a special experience, we created the Kyndryl Reward Machine for Kyndryl Germany - a vending machine that holds t-shirts and socks, in various sizes, ready for prospective customers after they entered a code. In addition, we have not only built the Reward Machine physically but also digitally, so that it can be accessed regardless of time and place. Giving us the ability to use the physical machine at live events and the digital one during online and hybrid events.